Answer key for the ice-cream marketing proposal

1A 2C 3D 4C 5B 6B 7A 8C 9B 10D 11A 12B 13D 14C 15B 16A 17D 18C

Condensed milk

With the aim of helping you improve your general knowledge, here is a link to information on condensed milk
Compare this with 'evaporated milk' which is more like the German Kaffeesahne.

The picture shows the brand that my mother used to buy (maybe she still does!).

Speaking skills

It's worth taking a look at this website to help you with your (BEC) speaking skills.

Writing styles

We won't have time to go though all this in the lectures so I suggest you do this as home study.

The British Council has free online lessons on business writing styles.
There are 5 lessons plus keys for each lesson.
You could do the lessons backwards if you like, i.e. look at the key and find out why it gives the answers that it does.
Or you can do the lessons in the usual way (all the parts that you are able to do on your own, that is).
I'll try to provide you with other info, but this is a very good place to start.

Link here

Konjunktur

listening practice

This website may at first look slightly unserious, but the listening quizzes are really worth trying out.
elllo listening practice

BRICs, PIGs and STUPIDs

Have you any idea what these acronynms stand for in the business world (and whether it is appropriate to use them)?
Read a short article to find out here

Acronym acrimony: The problem with Pigs